Our Story
NOT JUST PAJAMA offers more than silk loungewear — we create moments of elegant comfort and mindful luxury. Rooted in the art of slow living and driven by the strength of women, our designs turn every day into an experience of sophistication, self-care, and quiet confidence.
Brand Mission
At NOT JUST PAJAMA, we create sustainable silk garments that blend modern design with timeless elegance. We prioritize versatility and mindful consumption, crafting pieces that adapt to different moments and last longer.
Our mission goes beyond clothing — we empower and nurture women through thoughtful design, ethical craftsmanship, and a lifestyle rooted in self-care, comfort, and quiet confidence.
True luxury, to us, is the freedom to slow down, care for oneself, and find beauty in the everyday.
Core Brand Values
A.Sustainability
B.Nurture
C.Craftsmanship
Sustainability
- 100%organicmulberry silk
- Ethical sourcing and production
- Low-wastepackaging
- Small-batchmanufacturing
We are committed to eco-conscious practices, using 100% organic mulberry silk and prioritizing responsible production to ensure a lasting positive impact on the environment.
- 100%organicmulberry silk
- Ethical sourcing and production
- Low-wastepackaging
- Small-batchmanufacturing
We are committed to eco-conscious practices, using 100% organic mulberry silk and prioritizing responsible production to ensure a lasting positive impact on the environment.
Craftsmanship
· Hand-finished details
· Emphasis on quality over quantity
· In-house atelier & studio in China
Each piece is carefully crafted with meticulous attention to detail, blending traditional techniques with modern design to create timeless, versatile products.
· Hand-finished details
· Emphasis on quality over quantity
· In-house atelier & studio in China
Each piece is carefully crafted with meticulous attention to detail, blending traditional techniques with modern design to create timeless, versatile products.
Created by women and empowering women, we foster a sense of care, inner happiness, and well-being, embracing the importance of personal growth and fulfilment in everything we do.
Nurture
80%
of our team members
are women
90%
of our leadership positions
held by women
Everything begins with silk. At NOT JUST PAJAMA, we build around 100% organic mulberry silk — the foundation of our comfort, aesthetics, and values. 98% of our products are made from 22-momme silk, celebrated for its softness, drape, and durability. All materials are OEKO-TEX® certified to ensure every piece is non-toxic, gentle on skin, and safe for everyday wear.By doing in-house production and innovating fabric and finishing techniques, we’ve built a complete quality system that ensures consistency from thread to final garment.
Our Silk
Everything begins with silk. At NOT JUST PAJAMA, we build around 100% organic mulberry silk — the foundation of our comfort, aesthetics, and values. 98% of our products are made from 22-momme silk, celebrated for its softness, drape, and durability. All materials are OEKO-TEX® certified to ensure every piece is non-toxic, gentle on skin, and safe for everyday wear.By doing in-house production and innovating fabric and finishing techniques, we’ve built a complete quality system that ensures consistency from thread to final garment.
